The executive relationship OS Coming soon to iPhone · Mac to follow

Not a sales CRM. Career insurance.

A private relationship system for leaders: who you owe, who owes you, and the context you need in the minute before every meeting.

Your relationship data stays on your iPhone and in your own iCloud — not on our servers.

One email when your cohort opens · Email held by our mailing provider, Kit · No spam

Knoito's Meeting Prep screen for Dana Whitfield: an overdue retention memo and an intro to Priya Raman under You owe, board deck notes under They owe you.
Knoito's Promises screen: one overdue promise to handle before noon, one to watch today, one on track, and a closed promise.
Knoito's Today screen: Board prep at 2:00 PM with an overdue promise to Dana Whitfield, a 1:1 with Helen Vasquez flagged as 19 days quiet, and a Prep button on each meeting.
What it replaces
  • Memory
  • A notes app
  • Good intentions
Why not a CRM

Built for your people, not your pipeline.

Your CFO is not an opportunity. Your board chair is not in stage three.

Sales CRMs help a company remember its customers. Knoito helps you remember your people — and what you told them you'd do. Same word, opposite job.

Question Sales CRM Knoito
Built for Your company's quota You
Keeps track of Deals, stages, pipeline Promises, context, follow-through
Who can see it Your team, your manager, IT Not Knoito. Not your employer.
A good week Deals closed Every promise kept, every meeting prepared
How Knoito works

It isn't about networking. It's about never dropping the ball.

Knoito's Meeting Prep screen for Dana Whitfield: an overdue retention memo and an intro to Priya Raman under You owe, board deck notes under They owe you, and a saved note that she is hiring a VP of Finance.
01 · Prepare

Sixty seconds before the room.

Knoito reads your calendar — and never writes to it. Tap Prep on any meeting and you get three things, not three pages.

  1. 1Who needs attentionAttendees with open commitments come first.
  2. 2What's open between youWhat you owe them, what they owe you, and what's late.
  3. 3Where you left offThe note you saved last time, right where you need it.

Prep comes from your own notes and your own calendar. Knoito doesn't read your email or contact anyone for you.

Every promise, both directions.

Most tools remember what you're owed. Leaders are judged on what they owe. Promises keeps both columns, with dates, and sorts what's late to the top — so nothing you offered in a hallway quietly expires.

Log a promise in seconds, right after you make it.

Promises
Handle before noon
Send the retention memoDana Whitfield 4 days ago
Watch today
Intro to Priya RamanDana Whitfield Friday
On track
Notes on the board deckDana Whitfield Monday
Kept 1
Intro to the search partnerDana Whitfield
03 · Notice

Relationships cool quietly.

Knoito sorts the people you track by how recently you've met or logged a conversation, and flags anyone you owe something to. You hear about it while it's still easy to fix — and never get a guilt trip about the twelve people you haven't called.

Strong Developing Cooling Strained

Worked out on your device from your own history. No scraping, no profiles of other people.

Knoito's People screen: relationship health grouped as Strong, Developing, Cooling and Strained, with recently active contacts and days since last contact.
04 · Remember

Say it once, right after the meeting.

After a meeting, open it and talk through a quick debrief, transcribed on your iPhone. The promises and notes are saved with the meeting, so you can always find the conversation behind a commitment. Each week, a Weekly Brief sums it up.

Voice debriefs need an iPhone with Apple Intelligence. Transcription happens on the device.

Knoito's Meeting Debrief screen: the retention memo promise captured during a conversation with Dana Whitfield, with the meeting notes behind it.
One thread

Every promise remembers where it came from.

Open anyone and see the whole relationship: its rhythm, the next meeting and what's open between you. Each promise carries its own steps and notes, and the Journey lays out the conversation it came from.

  1. Dana Whitfield's profile: a summary from your notes, relationship status Drifting, last met 23 days ago, the next meeting, and meeting cadence over six months.
    1 Keep the relationship in view. A summary from your own notes, how often you meet, and what's next.
  2. A promise to send the retention memo to Dana Whitfield, four days overdue, with a three-step checklist and dated progress notes.
    2 Turn a promise into a plan. Break it into steps, note progress, then complete, delay or drop it.
  3. Dana Whitfield's Journey: today's Board prep, the conversation three weeks ago, and the retention memo promised in it.
    3 Follow the relationship over time. Meetings and promises on one timeline, so context never gets lost.
Privacy

Private by architecture.

There's no Knoito server holding your relationships. That's a design decision, not a policy you have to trust.

Your iPhone
Your Mac (soon)
Your private iCloud CloudKit private database · your Apple ID
Knoito serversNone hold your data
Your people, promises and notes live on your devices and sync through your own iCloud. Nothing goes to a server we run.
No trackers in the app. No analytics service, no remote crash reporting, no ad frameworks. Knoito ships with no third-party dependencies at all.
Reads your calendar. Never writes to it. Knoito never creates, edits or deletes an event. It saves meeting details only from the calendars you choose.
Your iCloud, not our cloud. Your devices sync through Apple's CloudKit private database, under your Apple ID.
Only what a feature needs. Your calendar for prep; contacts, photos and the microphone only for the features that use them. Never your camera or location.
Read the full privacy policy
Early access

How early access works.

  1. 01Request access.One email field. That's the whole form.
  2. 02Join a small cohort.We invite leaders through TestFlight a few at a time, so feedback stays sharp and fixes land before the next group arrives.
  3. 03Become a founding member.Early-access members get a limited-time chance to buy lifetime access at launch, instead of subscribing.
Monthly $14.99/ month

Cancel anytime.

Yearly $149.99/ year

About 17% off monthly.

Founding member $199once

Lifetime access. Offered to early-access members for a limited time at launch.

A note from the founderMike · Founder, Knoito

For years my system for the people who mattered was memory, a notes app and good intentions. It worked until it didn't: an intro I offered in a hallway and never made, a follow-up I promised after a hard conversation, a question I should have asked about someone's new role. Nobody complained. They just noticed.

I tried the obvious tools. Sales CRMs turned every relationship into a deal and lived on my employer's systems. Notes apps remembered everything except what I'd promised. What I wanted was smaller: before a meeting, tell me where we left off and what I owe. After it, give me thirty seconds to say what I committed to.

That's Knoito. It's built for people whose reputation rides on follow-through. It lives on your iPhone, and your relationships stay in your own iCloud, not on our servers. I use it every day. I'd love for you to try it early and tell me what's missing.

— Mike

FAQ

Questions leaders ask.

Who is Knoito for?

Anyone who manages more relationships than they can hold in their head, and whose reputation rides on follow-through: executives, founders, chiefs of staff, investors.

Where is my data stored?

On your device, and in your own iCloud through Apple's CloudKit private database, which keeps your devices in sync. Knoito runs no servers that hold your relationship data.

Can my employer see it?

Not through Knoito. Your records live under your personal Apple ID, not in a workspace an administrator controls. Keep confidential company or patient information in your organization's own systems.

Does Knoito read my email?

No. Knoito reads your calendar to prepare for meetings and never writes to it. It never asks for access to your email, your camera or your location. Recording a debrief uses the microphone and on-device transcription, only when you start one, on iPhones with Apple Intelligence.

Can I delete or take my data with me?

Delete people, promises and notes in the app at any time. Delete all my data, in Knoito's Settings, erases Knoito's data on that iPhone and asks iCloud to delete the synced copy; run it on each device you use. You can share a Weekly Brief as Markdown or email.

When does it launch, and what will it cost?

Private beta first, in small TestFlight cohorts. We won't print a launch date we can't keep. After launch it's $14.99 a month or $149.99 a year. For a limited time at launch, early-access members can instead become founding members: $199 once, for life.

Is there a Mac app?

A native Mac app is coming soon after the iPhone launch, and it syncs through the same private iCloud.

Knoito app icon

Show up prepared. Keep your word.

Knoito is coming to iPhone, with a Mac app close behind. Leave your email and we'll write when your cohort opens.

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